AI for Real Estate
Every lead deserves a fast response. Every listing deserves your full attention.
AI real estate software with pre-built agent templates that automate the follow-up work slowing your pipeline. Lead response, listing descriptions, showing feedback, market reports, and transaction tracking that run on schedule without manual intervention.
- 10 agent templates built specifically for real estate professionals
- Connects to Gmail, Google Sheets, and Calendar — works with your existing tools
- Human approval on every client-facing action — you stay in control
- No code, no configuration files, no API keys
- Test and choose the best AI model for your work with Model Testing
The real cost of manual work in real estate.
Your business runs on relationships and responsiveness. Every hour spent on real estate automation that could be handled by AI tools for realtors is an hour not spent showing properties, negotiating deals, and building the client relationships that generate referrals.
How the platform works for real estate.
Run tests comparing GPT, Claude, Gemini, and open-source models on your actual real estate tasks — listing descriptions, client emails, market analysis. Measure quality, cost, and speed.
Learn more →Turn your test results into an intelligent router with one click. It automatically dispatches each task to the winning model based on your weighted preferences for quality, cost, and speed.
Learn more →IIMAGINE classifies your data around your objectives and priorities using our SCOPED framework (Status, Challenges, Objectives, Priorities, Enablers, Deadlines). The AI advice you get is grounded in what actually matters to your practice — not generic suggestions.
Learn more →Create agents from templates or from scratch. Give them access to Gmail, Sheets, and Calendar. Assign tasks on a kanban board the same way you assign work to humans. Every client-facing action requires your approval.
Learn more →Set access rules once — they apply to every person, every agent, every model. Your marketing agent cannot see commission details. Your transaction coordinator cannot access prospecting lists. Boundaries that apply equally to humans and AI.
Learn more →Run open-source AI models on your own machine when the conversation cannot leave your desk. Pricing strategy, negotiation prep, client financials — processed locally with zero data transmission.
Learn more →10 agent templates for real estate.
Pre-built, ready to install. Connect your accounts, replace sample data with yours, and run. Or create custom agents from scratch.
Best practices for AI in real estate.
Common pitfalls to avoid
- Using the public interface of ChatGPT or Gemini for client data — your data is used for training, which may violate fiduciary duties and privacy regulations
- Sending AI-generated client communications without review — always approve before sending
- Relying on a single AI model without testing it against your actual work — quality varies significantly by task type
- Skipping data governance setup — an AI agent with unrestricted access to client financials is a liability risk
- Using AI-generated property descriptions without verifying accuracy against the actual listing details and fair housing compliance
Recommended approaches
- Start with one agent (new lead response is the easiest win) and expand as you build confidence
- Run Model Testing on a sample of your real listing descriptions and client emails before committing to any AI provider
- Use the human approval system for all client-facing actions — build trust gradually
- Keep agent instructions focused — one agent per workflow performs better than one agent trying to do everything
- Review agent output for the first few weeks, then adjust instructions to improve quality over time
Frequently asked questions.
Yes. Unlike the public interfaces of ChatGPT or Gemini, data processed through IIMAGINE is not used for AI model training. You can also run sensitive conversations through Local AI (on your own machine) for zero data transmission. Data governance rules ensure agents only access what you explicitly allow.
No. Agent templates come pre-configured with instructions, tools, and sample data. Setup is: connect your Google account, replace sample data with your real client data, create a task, and click run. No code, no API keys, no configuration files.
Free plan to start with credits included. Paid plans from $29/month with additional credits. You see the exact cost of each agent run before it executes. A typical lead response or follow-up run costs less than $0.01 in AI credits.
No. These agents handle repetitive administrative tasks — sending follow-ups, writing descriptions, tracking deadlines, organizing data. They free you to spend more time showing properties, negotiating deals, and building the client relationships that drive referrals.
Yes. After installing a template, swap Google tools for their Microsoft equivalents — Outlook for Gmail, Outlook Calendar for Google Calendar, Excel for Google Sheets. The agent instructions adapt to whichever tools are connected.
You can create custom agents from scratch with the agent builder. Define instructions in plain English, connect tools, and assign tasks. Or modify any installed template to match your exact workflow.
When an agent needs to send an email or create a calendar event, it pauses and waits for your approval. You see exactly what it wants to send, to whom, and can approve or reject. The agent only proceeds after you explicitly allow it.
Yes. Agents live in your workspace and are accessible to team members based on the roles and permissions you set. Multiple people can review and approve agent actions.
Stop letting leads go cold while you are in showings.
Free account. 10 real estate templates ready to install. Start automating in minutes.
Start free